Did you know that the wording “Made in Italy” is not enough to ensure a product is authentic?

It sounds incredible, but that is just the way it is. A product that has been manufactured in two or more countries is anyway considered originating in the country where its last transformation has taken place.

Costs of production in countries that exploit low-cost labour are lower, as too is the quality of the final product. Millions of consumers purchase a product convinced that it has been thought up and manufactured in Italy, but in fact, it is often not the case.

How can we be sure that a product has been thought up and manufactured in Italy?

An object thought up and manufactured in Italy is produced by people working under a sign of respect: respect for the consumer and respect for the land of Italy.

A product truly Italian carries with it the name of those who have thought it up, designed it and produced it: and it is controllable and traceable, and Made in Italy.

Renzo Dal Farra, Michelin Star Chef

Locanda San Lorenzo, BL, Italy

Why Made in Italy cannot exist outside Italy?

Because the place where a product is created is a guarantee of its quality and its style.

Made in Italy ought not to exist without Italy because it is here that there is a capacity to innovate, a tradition and continuous research, along with a love for beauty and things done well, and so allow products that are qualitatively and aesthetically unique to be made.

Have you ever asked yourself why Italian style is appreciated worldwide?

We Italians have style in our blood, we always have had. Even before the Renaissance, Italy was struck by a wave of creativity, which over the course of time has given rise to that cultural legacy of beauty that is at the centre of Italian being.

When a product is a truly manufactured in Italy, you can see it: it has a quality that is superior and has unmistakeable style thanks to the superb skill of Italian artisans: it is elegant, chic and easy to wear thanks to the dynamic nature of its lines. Our frames reflect our style, and through them, you are able to see the beauty of the world in complete safety, while wearing a style that is unarguably Italian.

What does it mean to us to manufacture Made in Italy spectacles?

It means working while following these principles: continuous research, technological innovation, traceability, Italian style and a desire for continuous improvement.

Made in Italy to us means going towards the future while preserving the excellence that has made the industry of the Bel Paese great.

Purchasing our spectacles means contributing to continuity in the Italian industrial tradition since an Italian product is a synthesis of the urge towards a creative, cutting-edge style that has always been a feature of our civilisation.