These are years of great creative drive and in LOOK they see the arrival in 1994 of Augusto Valentini, a designer researcher and innovator, and in 2000 the collaboration of Giuseppe De Riva with the role of designer.

Thus were born, in the early 2000s, eyewear that best expresses essentiality and lightness because starting from the material allows to get the best out of it. The push into the future is characterized by a strong dynamism.

New designs are married to materials, the result of extensive research: these two elements combined can best express their characteristics.

An excellent example are the SPORT UTILITY models, which represented a great innovation in eyewear and are still topical models today.

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