In this period LOOK develops its own multi-concept project to get the best out of each material and ensure high quality made in Italy. After the first fairs in search of new partners, LOOK establishes itself in the Italian market: it serves 2000 independent opticians and becomes a leading brand.
In 1993 LOOKKINO was born, destined to become the brand of reference in the eyewear kids.
Look's research starts with the child, his specific needs and requirements.
The fit, lightness and attention to shapes and materials are born to meet the needs of this segment.
To these fundamental aspects of wearing comfort, we have added fashion and color: two features that allow children to be able to choose eyewear that makes them feel comfortable and reflects their character.
We focus on the DNA of each element, which is thoroughly researched and tested. Each material has unparalleled characteristics, and the challenge is to create a virtuous dialogue between them to build unique eyewear.
We are a spokesman for Italian style in independent eyewear. We dress Italian design in fashion and color with a style that expresses values and culture, the union of ethics and aesthetics.
Discover our 100% Made in Italy collections: frames for adults and children with the ideal combination of technicality and lightness. The timeless ones from ICONS, the modern ones from MODA and the most dynamic ones from SPORT.
