CAMPAIGN 2025

A new season full of emotions! In LOOK there is a new mood that mixes enthusiasm and imagination, creativity and ingenuity, innovation and experimentation to bring many new things. The S1 - 2025 campaign led by the “What I feel” concept focuses on the person and his or her emotions. A new point of view, centered on the customer and the perfect frame according to one's emotions and needs, both fit and style.

LOOKKINO

The “What I feel” color project takes 7 iconic models, each with two new color combinations. Exclusive graphics and Touch Color technology, which allows you to feel embossed details by touch, make each frame a multi-sensory experience.

The 5 new graphics inspired by emotions such as surprise, curiosity, happiness, joy, but also distraction, boredom, disgust or moments of small angers. The world of children is an explosion of emotions, and the design transforms the eyewear into a companion for daily adventures, designed to stimulate play and discovery, with the security of a durable, protective product with a unique style.

LOOK

The SPORT collection gets a new look with the payoff It's time for athleisure. Frames designed for athleisure and freetime, ideal under a helmet, for a bike ride or to complete casual looks. Among the new features:

TRI-X: A revolutionary design that combines comfort, style and technical innovation. Three elements: a NIL front piece and two zipperless temples, made of 3D-printed NIL, connected through an exclusive, simple and essential system. MOD. 4670 - MOD. 4671 - MOD. 7672 -MOD. 4673

SUF: An evolution of the iconic Sport Utility Frame (SUF) model, this version in FULL NIL offers a few optical and two sun variants with mirrored lenses, offering versatility and performance. MOD. 4665 - MOD. 4666


RUBBER EVO SUN: The historic Rubber Evo collection gets a makeover with sunglasses inspired by the best-selling optical models, now available in new rubber colors and featuring CR-39 polarized lenses with internal anti-reflective treatment. Light and with anti-grip fitting, they are perfect for outdoor activities.MOD. 5382 - MOD. 5383 - MOD. 5410 - MOD. 5411

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