LOOK presents “Creative Lab”: the value of people at the heart of the company.

LOOK presents “Creative Lab”: the value of people at the heart of the company.

We are excited to bring to life this new project signed LOOK, born from our claim “Look is More” and our constant commitment to put people and their values at the center.

As an independent brand, LOOK has always considered its employees to be the beating heart of the company, and this project aims to tell their stories, recounting the strong bond between those who work behind the scenes and the product we make.

The Creative Lab was created to foster the exchange of experiences between people with different skills, to create a moment of union with the aim of stimulating creativity through a flexible, dynamic and often unconventional environment. It is the space of shared experiences where authentic and inspiring unity is generated.

The real protagonists are the people of the LOOK team.

This project tells the story of the brand through the faces, personalities, and stories of those who, day in and day out, help make each LOOK frame unique. Corporate spaces become unusual, decontextualized, almost imaginary settings where each individual can express themselves, their work and unleash their creativity.

Each LOOK frame holds the story of the person who conceived, designed and created it. Creative Lab is our way of bringing out these stories, because each eyeglass encapsulates the story of the people who, through their work and passion, created it.

The Look Newsletter