Unique experience
We focus on the DNA of each element, which is thoroughly researched and tested. Each material has unparalleled characteristics, and the challenge is to create a virtuous dialogue between them to build unique eyewear.
From 25 to 28 September, LOOK returns to Paris for SILMO 2026, one of the most important international events in the eyewear industry. An opportunity to meet Partners, Customers and Agents, share our vision of eyewear and present the latest additions to our collection, starting with our two SILMO d’Or 2026 nominees: LOOK NIL-TECH 75400 and LOOKKINO NIL 3950.
04/09/2026With “Luna and the Glasses of Dreams”, LOOKKINO presents its first editorial project: an illustrated story dedicated to children and families, designed to introduce little ones to the world of glasses in a simple, positive and reassuring way. A story that turns the moment of the first pair of glasses into a calm and positive experience, helping every child feel unique, confident and free to see the world through new eyes.
02/03/2026
The new LOOK Midsize 2026 series are designed for those seeking the perfect balance between character and versatility. Models with harmonious proportions, refined lines, and modern color palettes created to naturally complement different face shapes and personal styles.
02/03/2026The new LOOK 2026 Series are designed to accompany you every day with effortless ease. Clean lines, lightweight materials, and comfort that lasts from morning to evening.
02/03/2026
LOOK confirms its presence at the leading international eyewear events and announces its participation in the 2026 editions of OPTI and MIDO, two benchmark trade fairs for the optical sector at European and global level.
22/12/2025From September 26 to 29, LOOK will be at SILMO Paris 2025 – an international event dedicated to eyewear innovation and design – you will find us at HALL 7, STAND F249.This year, our proposal is renewed with collections that increasingly reflect our vision: design, technology, and continuous research for those who love to look beyond.
12/09/2025
We are excited to present our new LOOKKINO TRI-X® the new frame signed by LOOK.Designed for children from 5 to 10 years old: a perfect combination of athleisure style, technology and maximum comfort.
23/06/2025A new collaboration for LOOK! The Italian brand has been chosen by FM FACTORY RACING TEAM as a technical partner for the official motorcycle team frames for the Enduro World Championship.
30/04/2025
LOOK continues to stand out in the international eyewear scene, earning prestigious awards for innovation and design
27/03/2025The New Sport Utility Frame (SUF) represents the evolution of an iconic model that marked the LOOK Sport collection, combining essential design, extreme lightness and maximum comfort.
19/03/2025
Discover the new 2025 image campaign for S-1A new season full of emotions!
04/02/2025Look's revolutionary concept frame just presented at MIDO was confirmed as the most innovative frame.
24/01/2025