LOOK TECHNICAL PARTNER di FM FACTORY RACING TEAM

A new collaboration for LOOK!

The Italian brand has been chosen by FM FACTORY RACING TEAM as technical partner for the official motorcycle team frames for the Enduro World Championship.

FM Factory Racing Team was born from the passion of two young Italian riders, Federico Magri and Carlo Minot, with a clear mission: to revolutionize the enduro world and build a winning platform for new talents. Founded in 2024, the team represents the challenge and determination to emerge in a world dominated by big names. With innovation, resourcefulness and team spirit, we aim to compete for the world class title. Young riders already with great international experience and an enviable palmares that already has rainbow titles at national and European level. The sharing of values and competitive ambition naturally involved LOOK, which has always been attentive to human values and potential in the new generations. The technical partnership materialized in the team's choice to dress the brand new TRI-X in all official events.

TRI-X in fact proved to be the ideal product in terms of style and design to represent this young team that focuses on 'innovation even in the very development of the bikes with which it competes.

In fact, Federico and Carlo have developed starting from a BETA brand motorcycle a new version with “out of the box” components and solutions to create a competitive and avant-garde motorcycle with the direct participation of many world leading companies in the industry. LOOK's vision born in 1978 as a small reality now has a high-end distribution in over 60 countries and over 90 collaborators who promote and create authentic products of recognized innovation and quality every day. It will be a shared path of growth and sure success that will see LOOK supporting the whole team in an adventure that started from a dream that is becoming reality and that in 2025 will pass through PORTUGAL, SPAIN, SWEDEN, ROMANIA, GALLES and UK, FRANCE, ITALY and grand finale in GERMANY.

We will continue to follow the young riders of the Italian team who will have as an additional rider the award-winning LUCA FISHEDER. German from Leipzig, already six times world champion in Germany promising candidate for the world title.

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